Performance Marketing
Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
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Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
Behind the scenes: How did Nexoya win the Foodtech award
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
Performance Marketing
The Top 5 Digital Advertising Trends for 2023
2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.
Performance Marketing
Google Search ads: How to choose the right bidding strategy for your business?
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Performance Marketing
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
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