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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.

TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]

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Nexoya’s 4th anniversary interview with the founders

This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!

Performance Marketing

How to Increase your Ad Campaign ROAS

Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?

Performance Marketing

7 Marketing Automations in Online-Advertising

The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.

Performance Marketing

20 tools every performance marketer should know in 2023

We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.

Performance Marketing

Your online advertising cheat sheet: All bidding strategies in one place

Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!

Performance Marketing

Behind the scenes: How did Nexoya win at Best of Swiss Web Award

We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!

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