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Strategy

B2B Marketing Attribution: The CRM Sees the Deal, Not the Whole Journey

B2B attribution gets messy very quickly because the sales cycle is usually much longer than the tracking window, and the buyer is rarely one person. A user sees a LinkedIn ad today, someone else from the same company reads a blog post next week. There is a webina, sales reaches out, phyical events. Another stakeholder […]

Performance Marketing

7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing

Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.

Performance Marketing

Performance Marketing – 2024 Trends

Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry.

Performance Marketing

Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact

Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.

Performance Marketing

Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA

Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).

Performance Marketing

Behind the scenes: How did Nexoya win the Foodtech award

We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!

Performance Marketing

Google Search ads: How to choose the right bidding strategy for your business?

How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.

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