Nexoya’s 4th anniversary interview with the founders
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
Read moreThis year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
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