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The University of Zurich x Nexoya: The A-Z of A/B Testing

Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]

Performance Marketing

10 must-watch TED Talks for improving your performance marketing

We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!

Performance Marketing

Behind the scene: 10 facts about how we did run a survey on Web analytics tools

We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.

Performance Marketing

Top 10 Web analytics tools in 2023

List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.

Performance Marketing

Campaign optimization: How to do it manually?

What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.

Performance Marketing

Performance Marketing: Everything You Need to Know

Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you.

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