Nexoya helps utility and energy companies attribute & optimize digital marketing across channels, adapting to seasonal demand, regional competition, and price-driven performance. Top brands like Enercity, CKW (Axpo Group), and Lekker rely on us to increase conversions and campaign efficiency.

Limited Transparency &
Attribution Complexity
Privacy regulations, platform limits, and fragmented data make it difficult to see which campaigns truly drive results and compare performance across channels.
Regional Competition &
Price Sensitivity
Regional competition, price sensitivity, and tariff changes impact conversion rates, while marketing budgets often react too late to performance shifts.
Strong seasonality &
Fluctuating Demand
Performance varies across time and markets, making static budgets inefficient.
FIX YOUR PERFORMANCE CHALLENGES WITH AI
Let Nexoya help you tackle fragmented data, attribution limits, and seasonal fluctuations. Our platform reveals which campaigns and channels drive ROI, auto-adjusts budgets for price and tariff changes, and provides predictive insights to stay ahead of peaks. Every campaign is optimized for efficiency, enabling teams to maximize performance and make confident, data-driven decisions.
Privacy regulations and platform-level attribution limits make it hard to see which campaigns truly drive ROI. Nexoya’s proprietary, regression-based attribution model calculates the statistical impact of your campaigns on the most relevant internal metric without requiring additional pixels or personal customer data. Frequent budget adjustments allow the attribution model to be continuously trained, making it more robust over time. This ensures all campaign types and channels are directly comparable based on your Sales or ERP data, and enables optimization based on true performance, free from bias or incomplete data.
Learn MoreWe help leading utility companies gain clearer insights into their data, enabling smarter decisions on risk, compliance, and customer growth.
We help leading utility companies gain clearer insights into their data, enabling smarter decisions on risk, compliance, and customer growth.
+308%
ROI

+38%
Conversions

+22%
App Download
3x
Team efficiency
We are happy to see our customers achieving new heights.
Our Personalized Support
Whether your performance marketing is managed in-house or through partners, we support you in setting up and modifying your portfolios, analyzing your data, and gaining useful insights. We provide hands-on support every step of the way.
Start making better budget decisions immediately. Continue doing what you do best, while Nexoya’s AI Platform provides valuable insights and automated cross-channel attribution & optimization that maximizes your performance.
From day one, our team provides personalized support to meet your specific requirements. We ensure a smooth experience with Nexoya’s automated solutions, so your team can focus on strategy, not setup.
Your account is tailored to your workflow. During onboarding, we guide you through a deep dive of the platform, showing exactly how it works and configuring your data to fit your needs. This ensures all insights are ready to drive smarter decisions, whether for an in-house team, hybrid setup, or agency collaboration.
Nexoya aggregates all your performance marketing campaigns across all channels – including search, social, programmatic, and display – into one place. Using advanced ML algorithms, Nexoya predicts and optimizes your cross-channel performance, automatically allocating budgets in the most effective way. Find out more about our platform here.
Nexoya’s AI is trained on your historical campaign data across all channels. It validates its predictions by continuously comparing recommended budget allocations against actual results. Every recommendation in Nexoya comes with clear performance metrics, showing the impact on KPIs like leads, ROI or CPA. Many of our clients see measurable improvements, often 20–30% better efficiency, within the first few weeks. Over time, the model gets smarter, refining its forecasts based on real performance data. This ensures predictions are not just theoretical but grounded in your actual business reality.
Yes. Nexoya integrates with more than 40 advertising channels, analytics, and CRM platforms in just a few clicks! This means you don’t need to change your current setup. We made an overview of all our integrations, so you can check if yours are already in there.
Yes. Nexoya allows you to optimize for a specific target: you choose what you want to optimize for. Our algorithms accurately predict performance at the campaign and ad set levels. Then, they automatically propose a budget optimization for the upcoming time. You decide the goal: maximize conversions with your current budget, or keep your conversion rate steady while cutting ad spend dramatically.
Seasonality is a major factor for energy providers, with peaks around cold winters and hot summers. Nexoya’s algorithms automatically detect seasonal trends and adapt recommendations dynamically. These seasonal effects are built into forecasting and scenario simulations, so predictions already reflect expected winter demand changes. During the season, real-time performance continuously updates the models, allowing Nexoya to adjust recommendations if demand increases or decreases faster than expected.
Getting started is simple. Book a demo with our experts to find the best solution for your business and explore how Nexoya can help you achieve your goals. You will then be assigned a personal Customer Success Manager and an Account Manager who will guide you through the onboarding process, help you connect your data sources, and ensure the platform is fully adapted to your specific goals. From day one, you’ll have hands-on support and strategic guidance to help your team maximize results.
Nexoya monitors performance shifts caused by tariff or price changes and forecasts how these changes will affect conversions and acquisition costs. Its AI-driven predictions allow budgets to be reallocated quickly to campaigns that maintain impact, ensuring marketing spend adapts in real time and maximizes results despite fluctuating prices.
Nexoya uses a privacy-safe, regression-based attribution model that is actionable immediately after implementation. Weekly budget shifts act as micro-experiments, continuously refining the model and improving accuracy over time. This approach makes different campaign types and channels directly comparable, allowing you to optimize based on true performance. You can find more information about our Attribution here.
Discover how Nexoya can transform your performance marketing and drive remarkable growth for your business.