Measure the true incremental impact of upper- and mid-funnel advertising on webshop revenue.
Move beyond platform-native reporting and make attribution decisions you can defend internally.
Use regression-based attribution without additional pixels or personal customer data.
Automatically shift budgets across SEA, paid social, and display toward what truly drives incremental growth.
What is the real impact of upper- and mid-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally?
Oswald Nahrungsmittel (Unilever Group) stopped guessing. By implementing a regression-based attribution model and pairing it with AI-driven budget automation across SEA, paid social, and display, they unlocked +19.7% more revenue and a >500% ROI, without changing their total spend.
Riccardo Dillier is CMO at Oswald Nahrungsmittel GmbH (Unilever Group), responsible for driving the company’s marketing strategy and media investments across channels. He led the implementation of regression-based attribution at Oswald, transforming how the team measures and acts on the incremental impact of digital marketing.
Stephan Lindau is Account Manager at Nexoya, where he helps performance marketing teams implement AI-driven budget optimization across channels. He guided the Oswald/Unilever team through the attribution setup and the transition to automated, data-driven budget decisions.
In which language will the Webinar be held?
The session is in German. English subtitles are available.
How long is the Webinar?
The session runs for 20 minutes.