Marketing Cross-Channel Template
Would you like to have better understanding of your marketing campaign efforts?
✅ Consistency in the organization of your online marketing campaigns
✅ Clarity in the interpretation of your marketing activities
✅ Time savings in data analysis due to uniform tracking
✅ Easier collaboration with different teams
Do you run digital marketing campaigns on multiple digital marketing channels?
If so, then using a consistent naming convention for your campaigns, ad groups, ads, creatives and UTM-parameters is crucial.
Having a proper naming convention will help you to
Creating the naming of all the online marketing elements mentioned above by including a ton of different variables can be a challenge. Therefore, we prepared an easy-to-use naming convention template.
No need to spend endless hours trying to figure out which ad led to which conversion. Don’t lose your mind while trying to set up a report in which you try to compare your ads with the dog-creative.
Then download the template and start using it today.
Using the template is simple.
There are 3 different tabs.
The first tab is the template for the creation of the campaign/io, ad group/li and ad/creative names as well as the respective landing pages, including UTM-parameters, for social media, programmatic advertising/io booking and google display campaigns.
The second tab is the template for the creation of the campaign and ad group names as well as the respective landing pages, including UTM-parameters, for all search engine advertising campaigns.
The third tab is a proposal for a tracking template that can be used in Google Ads and Microsoft Advertising.
Setting up UTM-parameters with the template in tab 2 differs from this tracking template:
There are various UTM-Parameters that can be added to the template. You’ll find all possible UTM-Parameter and further information on the pages that are linked to in this tab.
For whom is this Naming Convention Template designed for?
For marketing specialists, experts, Digital advertisers, marketing directors and leaders.
How can this Naming Convention Template help you?
By using this template, you will not miss any important data. The gathered data can be analyzed and interpreted more easily. Following naming conventions creates transparency and saves time.