Replay – from attribution to action: How our customers use AI to drive more effective media buying

Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying. Using specific case studies, you will gain insights into how our customers can maximize their ROI and make better marketing decisions.

Our Experts

Flavia Wagner VP Operations, Nexoya. She works closely with leading brands to implement regression-based attribution models and AI-driven optimization. She helps teams move beyond reporting toward measurable, data-driven decisions.

Roger Gatti VP Product & Marketing, Nexoya. He bridges customer challenges with product innovation. He brings a strategic perspective on how attribution, AI, and media buying connect and moderates the session with practical insights from real-world implementations.