Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
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5 Social Media Management Tools that will save your time
Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort!
Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
Performance Marketing
L’Università di Zurigo x Nexoya: La A-Z dei test A/B
Suggerimenti e trucchi per eseguire un A/B test di successo Condurre esperimenti sul campo non è così facile come potrebbe sembrare. Sulla base dell’esperienza di un ampio studio condotto per 8 mesi in collaborazione con l’Università di Zurigo, le intuizioni più importanti sono riassunte di seguito. Questo studio faceva parte di un progetto più ampio […]
Performance Marketing
10 must-watch TED Talks for improving your performance marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Performance Marketing
Behind the scene: 10 facts about how we did run a survey on Web analytics tools
We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.
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