Performance Marketing
Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
Read morePerformance Marketing
Behind the scenes: How did Nexoya win the Foodtech award
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
Performance Marketing
The Top 5 Digital Advertising Trends for 2023
2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.
Performance Marketing
Google Search ads: How to choose the right bidding strategy for your business?
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Performance Marketing
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
Strategy
Nexoya’s 4th anniversary interview with the founders
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!