Italo Success story: +15% uplift in Total Revenue with cross-channel optimization

Short overview of Italo

Italo is Italy’s first private high speed train operator and one of the most innovative players in the mobility sector. Its modern high speed trains connect 54 major cities across Italy, providing access to 62 stations nationwide and enabling fast, comfortable, and convenient travel for millions of passengers every year.

Operating in a highly competitive market, Italo continuously invests in digital innovation and data driven marketing to strengthen its position and drive sustainable growth.

Challenge: Complex marketing setup and time-consuming optimizations

Italo managed a complex performance marketing setup with over 200 campaigns across Google Ads, Criteo, and Microsoft Ads. The scale required significant manual effort, slowing optimization and limiting the team’s agility in responding to market changes.

From the start, Italo’s marketing team defined two clear objectives: increase revenue and drive website traffic. Balancing both objectives was key to their overall performance strategy.

First steps and onboarding with Nexoya

The Italo marketing team discovered Nexoya and quickly began testing the platform. Getting started was simple. The onboarding process ran smoothly from day one, with clear guidance from a dedicated customer success manager. Campaigns and channels were connected fast, with a setup tailored to Italo’s complex structure, ensuring optimization aligned with their business goals from the start.

Results: 15% Revenue uplift, higher efficiency and strong collaboration

Within only a few months, Italo marketing team saw clear and measurable improvements across their marketing performance.

1. Significant revenue growth and strategic partnership

Nexoya’s AI-driven optimization helped Italo achieve a 15% uplift in total revenue. The platform’s predictive capabilities ensured that budgets were invested more effectively and across the most impactful channels.

“Working with Nexoya has transformed the way we manage and optimize our campaigns. The platform allowed us to significantly automate our processes and achieve a remarkable 15% revenue uplift. We see Nexoya not just as a technology provider but as a true partner helping us push the boundaries of performance marketing.”

Gianluca Marchio, Digital Sales and Marketing Director

2. Automation and efficiency gains

By automating analysis and optimization, Nexoya significantly reduced manual effort. The team could move faster, scale optimization across channels, and rely on data driven recommendations instead of daily manual adjustments.

3. High prediction accuracy of 98%

Within the first three months, Nexoya delivered an average 98% prediction accuracy for revenue performance. This high level of precision demonstrated the reliability of Nexoya’s forecasts and gave the Italo team strong confidence in the accuracy of the predictions.

4. Flexibility to optimize for different goals

Moreover, the Italo marketing team benefited from the ability to switch and balance between multiple objectives. Nexoya enabled optimization for both objectives: revenue and website sessions, which allowed the team to adapt their focus based on seasonality and business priorities.

“We really valued the flexibility to optimize for both revenue and traffic. Depending on seasonality and business needs, we could easily shift our focus.”

Thomas Pepe, Digital Sales and Performance Manager at Italo

Key Benefits for Italo:

• 15% uplift in total revenue
• Automated optimization and efficiency gains
• 98% prediction accuracy
• Flexible goal based optimization
• Strategic partnership
• 21x return on investment

Future Outlook: Scaling performance with AI driven planning

After the successful collaboration, the Italo marketing team plans to further expand its use of Nexoya’s advanced capabilities. A key next step is the adoption of Scenario Simulation, which will enable AI-powered budget planning and help the team evaluate different investment scenarios before activating them.

“Looking ahead, we see strong potential in expanding our use of Nexoya’s planning capabilities. Scenario Simulation will allow us to test different budget strategies in advance and make even more confident decisions. We look forward to continuing our collaboration and driving further growth through data driven innovation.”

Thomas Pepe, Digital Sales and Performance Manager at Italo