Overview of DA Direkt
DA Direkt is a digital-first, direct-to-consumer insurer in Germany and part of the Zurich Group Germany. The company operates primarily online, with insurance policies purchased digitally and supported by a contact center.
DA Direkt offers a broad portfolio of insurance products, including car insurance, supplementary health-related products such as pet health insurance, supplemental dental insurance, and supplemental health insurance, as well as liability insurance, legal protection, accident insurance.
Zurich Innovation Championship and first steps with Nexoya
DA Direkt submitted their performance marketing challenge to the Zurich Innovation Championship, a global innovation program run by the Zurich Insurance Group. After evaluating multiple alternatives, the team selected Nexoya’s solution. The decision in favor of Nexoya was driven by the maturity of the platform, its ease of use, an intuitive user interface, and Nexoya’s proven experience within the insurance industry.
Key Results: Significant Sales Uplift in Just Three Months
Already within the first three months of the collaboration, DA Direkt saw clear and measurable results. Among the key benefits DA Direkt experienced were the following:
Holistic view and automated cross-channel budget reallocation
Following the onboarding, DA Direkt could promptly connect and import its data sources. This enabled a holistic, cross-channel view of marketing performance within a single interface.
In addition to that, DA Direkt gained the ability to optimize budgets holistically across its entire media mix. With Nexoya, cross-channel budget allocation became AI-driven and automated, allowing the team to continuously reallocate spend based on predicted marginal returns and real incremental impact across channels.
“For the very first time, we were able to shift budgets between Google Ads, Meta, Outbrain, Taboola, and all other channels on a completely automated basis.”
Christoph Rüppel, Head of Performance Marketing at DA Direkt
Measurable sales uplift, validated through A/B testing
Within a proof of concept of around three months, DA Direkt was able to clearly see the impact of AI-driven, cross-channel optimization. Instead of relying only on platform metrics or directional trends, the team validated the results through structured A/B testing to ensure the uplift was real.
This approach allowed DA Direkt to move beyond experimentation and assess true incremental value. During the activation phase, the team reached significant sales uplift across the included insurance products, showing that the solution delivered tangible results in a short time.
“The significant sales uplift, which was proven by means of an A/B testing, is particularly noteworthy. Within just three months, we could reach a significant sales uplift.”
Christoph Rüppel, Head of Performance Marketing at DA Direkt
High reliability of AI-driven predictions
Beyond performance gains, reliability and trust in AI-driven decision-making played a critical role in DA Direkt’s adoption of Nexoya. Accurate predictions enabled the team to plan budgets with confidence and reduce uncertainty when reallocating spend across channels.
“In 96% of the cases, the optimization prediction matched the real outcome. That gives us a very high level of confidence when making budget decisions.”
Christoph Rüppel, Head of Performance Marketing at DA Direkt
Future Outlook
The collaboration and its outcomes were recognized with an award of the Zurich Innovation Championship. Building on this success, DA Direkt plans to expand the use of Nexoya across additional product lines.
Company
Da Direkt
Industry
Insurance
Headquarters
Frankfurt, Germany
Size
63,000 employees
Type
Public limited company
Optimized channels
Google Ads, Meta, Outbrain, Taboola
