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Replay: Dynamic budgeting with Generali


  • Organizational and structural challenges for moving from static to dynamic budgeting

  • Campaign performance forecasting with predictive analytics

  • How generali reached a 72.5% conversions increase

    Frequently asked questions

    • What Is Predictive Analytics In Marketing?

      Predictive analytics is a form of analysis conducted by leveraging AI and data statistics to predict the likelihood of certain future behaviors.

    • Why Are Predictive Analytics for Marketing Important?

      Marketers have long leveraged data to understand and improve campaign effectiveness.