Open Nav

Replay: Dynamic budgeting with Generali

nexoya_webinars_dynamic_budgeting_Generali

Agenda

  • Organizational and structural challenges for moving from static to dynamic budgeting

  • Campaign performance forecasting with predictive analytics

  • How generali reached a 72.5% conversions increase


    Frequently asked questions

    • What Is Predictive Analytics In Marketing?

      Predictive analytics is a form of analysis conducted by leveraging AI and data statistics to predict the likelihood of certain future behaviors.

    • Why Are Predictive Analytics for Marketing Important?

      Marketers have long leveraged data to understand and improve campaign effectiveness.