Go beyond surface-level attribution to connect marketing data to real business impact.
Refine decision-making using actionable insights from your marketing performance.
Understand why numbers don’t always tell the full story, and how to interpret them for strategy.
Attribution is complex, and many dashboards tell conflicting stories. Yuh’s journey proves that thoughtful analysis and strategic data connection can reveal hidden opportunities, helping you maximize ROI and make smarter marketing decisions.
During this session, Gloria Masala, Digital & Content Marketing Manager at Yuh, shares their three-year journey to optimize performance marketing with actionable attribution. You’ll hear how she refined decision-making, which insights truly drove results, and the lessons learned along the way using Nexoya Attrubution.
Gloria Masala is Digital & Content Marketing Manager, Yuh. Gloria has 10 years of marketing experience, including 5 years at Yuh, where she helped the company grow into Europe’s fastest-growing neo bank. Specializing in performance marketing and actionable attribution, she focuses on connecting marketing data to real business impact. Gloria’s expertise spans data-driven decision-making, campaign optimization, and refining strategies based on insights, empowering teams to unlock growth and make smarter marketing choices.
Stephan Lindau is Account Manager at Nexoya, specializing in helping brands navigate complex marketing landscapes through data-driven decision-making. Having worked at Google, he has a strong background in digital marketing strategy and customer consulting, Stephan empowers clients to unlock the full potential of AI-powered performance optimization.
In which language will the masterclass be held?
This Breakfast Club Session is in English.
How long does this Breakfast Club Session last?
The session lasts about 18 minutes.