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CMO’s Toolkit to Competitive Analysis



  • 9 free templates, 4 checklists, 3 infographics & 1 guide

  • Important points not to miss when it comes to a competitive strategies and objectives

  • List of helpful competitor analysis tools

    Frequently asked questions

    • What is a competitive analysis and what is its purpose?

      A competitive analysis is a strategic tactic used to identify and evaluate competitors. The purpose of a competitor analysis is to determine the competitor’s strengths and weaknesses relative to your own product.

    • What types of organizations should I consider as competitors?

      Any business marketing a product similar to, or as a substitute for, your own product in the same geographic area is a direct competitor.