Marketing Cross-Channel Template
Would you like to have better understanding of your marketing campaign efforts?
17 Marketing KPIs explained
Customer Journey & Marketing Funnel explained
Common variations of KPIs and KPI formulas
Tips on how to become more data-driven
What is a Key Performance Indicator (KPI)?
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.
How to define a KPI?
KPIs, or key performance indicators, should relate to a specific business outcome with a performance measure.
How to measure a KPI?
One way to measure the performance of your KPIs is using the SMART framework.