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Marketing KPIs handbook for data-driven marketers



  • 17 Marketing KPIs explained

  • Customer Journey & Marketing Funnel explained

  • Common variations of KPIs and KPI formulas

  • Tips on how to become more data-driven

    Frequently asked questions

    • What is a Key Performance Indicator (KPI)?

      A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.

    • How to define a KPI?

      KPIs, or key performance indicators, should relate to a specific business outcome with a performance measure.

    • How to measure a KPI?

      One way to measure the performance of your KPIs is using the SMART framework.