Nexoya Starter vs Nexoya Premium: what is included?

Nexoya Starter gives you the foundation of the Nexoya platform: data integration, portfolio setup, and cross-channel monitoring. Premium adds the AI optimization and attribution layer on top.

Included in Nexoya Starter

Data integration: Connect your channels directly via API. Available integrations: Google Ads, Meta, TikTok, Pinterest, Microsoft Advertising (Bing), Criteo, Taboola, Outbrain, Amazon Ads, and Google Analytics 4.

Portfolio setup: Group campaigns from different channels into one portfolio, define your marketing funnel, and set the KPI that matters most to your business.

Performance view: Track all campaigns across all connected channels in one view. Filter by channel or label and follow each step of your funnel, from impressions to conversions.

Budget view: Plan your budget over time and compare planned budget against actual spend across the whole portfolio.

Labels: Create fully customizable labels to tag and categorize campaigns however suits your business best – by market, product category, audience, or brand vs. non-brand – to filter and structure your performance views.

Available on Premium

AI budget optimization: Weekly, AI-driven budget proposals that shift budget across campaigns and channels to maximize your KPI, applied to the channels with one click.

Attribution: Nexoya’s regression-based attribution model, comparable across all channels and campaign types, without additional pixels or personal customer data.

Performance prediction and validation: Forecasts of how campaigns will perform under different budget allocations, and statistical validation of the achieved uplift.

Premium features are visible in the platform and marked as “Available on Premium.” If you want to activate them, contact your agency or your Nexoya account contact.