What are the Digital Marketing Benchmarks for Your Industry?
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
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Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
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Top 10 Web analytics tools in 2023
List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.
Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region
Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]
Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns
In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
Behind the scene: 12 facts about Marketing KPI-handbook creation
New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!
New Facebook page update that can affect your marketing KPIs
Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?
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