For campaigns with target bidding strategies, Nexoya continuously assesses cross-channel performance and budget allocation. Based on these insights, it proposes optimized bidding targets that you can approve and apply instantly within the platform. This delivers powerful automation while ensuring you keep full control.
Why does Nexoya propose to change the Target?
Since target bidding strategies do not consider it a priority to spend the whole budget but rather meet a specific target, it is important to adjust the target. If you would like to give a campaign more flexibility or restrict the campaign more. Simply adjusting the budget may cause underperformance of a particular campaign if the target does not agree with the budget.
Do I have to accept both the budget proposal and target proposal?
You have the option to only apply the targets and leave the budget open.