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Skribble’s Success Story: How Nexoya automated time-consuming operational work and lowered CPL by 54% 

A short overview of Skribble

With Skribble, users can easily sign contracts electronically and legally valid worldwide.

Optimize cross country budget allocation

Skribble was looking for an easy way to improve cross country budget allocation for their digital marketing campaigns. Moreover, they wanted to improve conversion value of their campaigns. Therefore, Nexoya was a perfect fit to assist and work together to achieve these goals.

Main challenges for Skribble:

  • Free up time for strategic and tactical decisions to keep on growing
  • Budget allocation across channels and countries is time-consuming
  • Finding new ways to increase conversions and overall digital marketing performance

Implementation of automated budget allocation for cross-country campaigns

After an easy onboarding session, the data from Skribble was aggregated and normalized. As a result, Skribble now has a holistic overview of their marketing performance via Nexoya platform, but most importantly, they are able to easily monitor and manage their cross-channel marketing campaigns. The aim was to increase the conversion value in Germany and Switzerland.

Already just in a couple of weeks, Skribble could free up its hands from manual monitoring of cross-channel campaigns and was able to direct its energy toward more tactical and strategic assignments/engagements. Budgets were optimized and fully automated, giving Skirbble time to focus on strategic topics.

With Nexoya, Skribble lowered its CPL (Cost per lead) by over -54%

Every two weeks optimization cycles were held together with Nexoya and Skribble. Personal meetings with Nexoya experts enabled the possibility to have a transparent and hands-on view of the entire project.

Nexoya enabled automated budget allocation for the set up of cross-channel campaigns, which Skribble could monitor via the Nexoya platform.

Thanks to the automated budget allocation from Nexoya, Skribble could avoid wasting marketing budgets on inefficient digital marketing activities. As a result, Skribble lowered its CPL (Cost per lead) by 54%.

Key benefits for Skribble:

  • Saving time – Consequently, more time for strategic tasks
  • Transparency for cross-channel campaign monitoring
  • 6% higher conversion value
  • 54% Lower CPL (Cost per lead)
  • Market insights -Holistic overview of the competitive landscape

“With Nexoya’s smart budget allocation feature, we could automate our marketing tasks and consequently lower our CPL (Cost per lead) by more than 54%!”


Till Graf – Growth Hacker at Skribble

Company

Skribble

Industry

IT services/SaaS

Headquarters

Zurich, Switzerland

Size

54 employees

Type

Scale up

Optimized channels

Google ads, Microsoft ads

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