Scholl’s Journey to Strong Revenue Growth with Dynamic, Data-Driven Optimization

Short overview of Scholl:

Scholl is a global leader in comfort footwear, renowned for combining over a century of innovation with contemporary design. Headquartered in Milan, Italy, the brand continues to pioneer foot care through its unique fusion of comfort, proven technologies, and sustainable craftsmanship. With roots dating back to the 1960s – an era that defined Scholl as a symbol of freedom, style, and well-being – the company has earned a lasting place within the apparel and fashion industry. Today, Scholl operates in over 70 countries with more than 10,000 points of sale worldwide, inspiring confidence and comfort with every pair.

Challenge: Ambitious Revenue Goals & Lack of Cross-Channel Visibility

Managing performance marketing today is a complex challenge – especially when you’re running over 40 campaigns across multiple platforms such as Meta, Google Ads, Microsoft Ads, and Criteo. This is the reality for Scholl’s marketing team, who are continuously focused on driving ambitious revenue growth in a fast-moving, competitive environment.

Together with their Italian marketing agency, Ciaodino, the team had built a strong foundation. However, the increasing complexity of cross-channel campaign management revealed critical challenges: siloed data, limited cross-channel visibility, and time-consuming manual processes for optimization and budget adjustments. Without a unified view of performance, it became nearly impossible to optimize budgets effectively or quickly detect when campaigns were reaching saturation.

The challenge was further intensified by Scholl’s seasonal demand shifts- booming in summer, dipping in winter – which meant budgets had to be continuously adjusted and re-evaluated.

Paolo Pizzolon, Head of Digital at Scholl, knew it was time to evolve. The team needed a smarter, automated solution that could cut through the complexity – providing actionable insights, cross-channel clarity, and intelligent budget allocation.

That’s where Nexoya came into play.

Seamless Onboarding & Strategic Goal Alignment

Scholl’s journey with Nexoya began with a smooth and efficient onboarding process. Within just a few clicks, the team was able to connect their key advertising channels and start building their tailored portfolio. From day one, Nexoya’s customer success team provided dedicated support, ensuring an optimal setup aligned with Scholl’s specific business needs.

Working closely with their agency partner, Ciaodino, the teams quickly aligned on the strategic objective of the collaboration: boosting total revenue by optimizing lower-funnel performance. This shared clarity allowed Nexoya to configure a customized portfolio that mapped the entire marketing funnel and provided a unified cross-channel view.

With the data infrastructure in place and goals clearly defined, Scholl’s team was ready to move from manual planning to smart, automated optimization – unlocking new levels of efficiency and performance.

Results: Revenue Growth, 140+ Hours Saved & Cross-Channel Clarity

Within just a few months of implementing Nexoya, the teams at Scholl and Ciaodino experienced tangible results – proving the impact of AI-driven campaign optimization and budget planning in a highly complex, multi-channel environment.

Significant Revenue Uplift

Over the first few months of working with Nexoya, Scholl achieved a significant revenue uplift. By continuously learning from historical data and adapting to seasonal patterns, Nexoya’s AI optimized budget distribution dynamically – maximizing results during key periods and steadily improving performance.

“With Nexoya, we’re able to optimize dynamically, automatically adapting to seasonal patterns. This allows us to fully maximize our campaign performance and consistently reach our revenue targets.”

– Paolo Pizzolon, Head of Digital at Scholl

Automated, Cross-Channel Budget Allocation

With Nexoya, tasks that once required hours of manual work were reduced to just minutes. Budget adjustments across all platforms could now be executed with a single click – eliminating the need for siloed analysis and manual reallocation. This shift not only saved valuable time but also allowed both teams to focus on more strategic, high-impact initiatives.

“It significantly reduced the time our team spent on repetitive budget tasks, allowing us to focus more on strategic initiatives and overall campaign performance.”

– Silvia Canzi, Client Partner at Ciaodino

Holistic View and Early Saturation Detection

With a centralized view across all channels, the team gained critical insights into campaign health and performance. Nexoya also helped them detect signs of campaign saturation early, ensuring that budgets were not wasted on underperforming campaigns – and that performance remained consistently optimized.

95% Prediction Accuracy

With a 95% accuracy rate for revenue predictions, the Scholl team gained a high level of confidence in the optimization process. Nexoya’s reliable forecasting enabled them to validate results, trust the data behind every decision, and move faster with greater certainty.

“Achieving a 95% accuracy score for revenue predictions gave us full confidence. We could trust the data completely and focus our efforts on execution.”

– Silvia Canzi, Client Partner at Ciaodino

 140+ Hours Saved Through Automation

Overall, since the application of Nexoya the team saved over 140 hours by automating key processes like dynamic optimization and budget allocation – freeing up valuable time to focus on strategy, creativity, and innovation.

Key Benefits for Scholl:

• Significant revenue uplift through dynamic, AI-driven budget optimization
• Cross-channel visibility with a centralized view of campaign performance
• Automated budget allocation across platforms, reducing manual effort
• Early detection of campaign saturation to avoid wasted spend
• 95% prediction accuracy for revenue forecasts, enabling more confident decision-making
• Overall, 140+ hours saved through automation of repetitive tasks

Future outlook

After the first successful months of implementing Nexoya, both the Scholl and Ciaodino teams were fully on board and pleased with the results. Nexoya has helped transform their performance marketing operations – automating repetitive tasks, streamlining data analysis, and optimizing campaigns across all active channels.

Looking ahead, Scholl and Ciaodino are excited to explore more of Nexoya’s advanced capabilities – such as the Scenario Simulation Modeling feature, which allows them to predict and simulate different budget and performance scenarios before making strategic decisions. They also plan to start using Events, one of Nexoya’s newest features, which enables teams to input special activities – such as promotions or external events – that could impact performance. By adding this extra context, the algorithm can deliver even more tailored and precise optimizations.

“We’re excited to continue the collaboration! It’s been an incredible journey so far, and we truly believe this is the future of performance marketing. The team from Zürich won our hearts with their innovation-driven approach.”

– Paolo Pizzolon, Head of Digital at Scholl