Nextbase Success story: Reaching +13% Revenue uplift with Nexoya dynamic AI optimization

Short overview of Nextbase:

Nextbase is a global leading smart Dash Cam brand. Today the company holds over 80% of the UK market by volume. Nextbase products are available in the USA, Australia, and Canada, as well as across major European markets, including Belgium, Spain, Italy, Norway, France, the Netherlands, and Germany.

Established in 1999 in the UK, Nextbase brings over two decades of expertise in developing in-car technology. Their mission remains centered on supporting driver safety and wellbeing.

Challenge: Time-consuming data analysis and campaign optimization

Managing multiple accounts and a large volume of campaigns, Luna Naderi, Digital Marketing Manager at Nextbase, faced a complex set of challenges. Time-consuming data analysis and manual optimization made it difficult to maintain full visibility across performance. There were simply too many campaigns spread across several accounts, making insights and decisions slower and less precise.

She also needed to navigate very different market dynamics across the US, UK, and EU. In total, nearly five accounts required continuous attention, along with active bid management.

The mission was clear: increase revenue with smarter and more efficient use of budget.To unlock more value from their marketing investments, Luna recognized the need for an AI-powered solution that could automate processes and optimize campaigns effortlessly across accounts. Agility was essential.

That’s why the team decided to explore Nexoya unified AI platform.

Smooth onboarding and tailored setup

After a seamless onboarding phase, Luna was ready to start using Nexoya and its full capabilities. Already during the onboarding the Nextbase team was introduced to their dedicated Customer Success Manager, who ensured the ideal setup and provided support for any questions that arose. Once the setup was complete, optimization began.

The collaboration included weekly meetings with Nexoya experts. During these sessions, Luna reviewed optimization recommendations, discussed performance trends, and received strategic advice. The setup could be easily adjusted as needed, ensuring it stayed aligned with Nextbase’s performance goals. The main objective was to optimize their campaign for revenue.

Significant boost in revenue & higher efficiency

+13% uplift in revenue with dynamic market pacing with Nexoya

With Nexoya’s dynamic AI-powered optimization, Nextbase unlocked significant performance improvements resulting in +13% uplift in revenue.

“With Nexoya’s dynamic AI optimization, we achieved a +13% increase in revenue. Overall, Nexoya empowered us to act faster and allocate budgets strategically based on real market conditions, which made a real difference in our results.”

Douglas de Santi, Global Head of Direct to Consumer at Nexbase

In addition to that, Nexoya also allowed the team to prioritize various markets with calibration. This strategic layer helped them direct investment toward regions with the highest opportunity, driving stronger incremental revenue performance.

Fast & efficient: Saving costs with Nexoya

Beyond driving revenue growth, Nexoya enabled the team to significantly improve efficiency in both time and budget management. The platform helped reduce spend on underperforming campaigns while scaling investment in those delivering the best results. This led to healthier ad spend, greater cost efficiency, and stronger overall performance.

Strategic advice & support

The Nextbase team also valued the strategic support and human partnership behind the technology. Weekly sessions with Nexoya experts provided deeper performance insights and ongoing guidance. The algorithms consistently projected calibrated revenue with remarkable precision maintaining high  prediction accuracy score of 97%.

“Nexoya is more than a tool for us. It is a strategic partner. Our weekly sessions with Nexoya experts provided valuable performance insights and helped unlock significant potential in our marketing efforts.”

Luna Naderi, Digital Marketing Manager at Nextbase

Key benefits for Nextbase:

• Real impact: +13% uplift in revenue
• Significant cost savings and more efficient budget use
• Strategic partnership and ongoing expert guidance
• Healthier ad spend distribution
• Tailored calibration and dynamic market pacing
• 97% prediction accuracy for calibrated revenue

Future outlook

As a next step, Nextbase plans to connect additional channels such as TikTok and Meta to unlock even more potential from AI-driven optimization. They also strive to start testing Nexoya’s Attribution feature. 

“We look forward to continuing our collaboration with Nexoya. For us, it is not only a technology provider, but a long-term strategic partner you can rely on. We are also eager to explore additional Nexoya features and further expand the value of AI-driven optimization across our channels.”

Luna Naderi, Digital Marketing Manager at Nextbase