22% More App Downloads and 308% ROI with AI-Driven Marketing

Short Overview of CKW (Axpo group)

CKW, a member of the Axpo Group, is a leading Swiss provider of integrated energy and building technology solutions. With over 125 years of experience, CKW supplies electricity to more than 200,000 customers and offers a broad range of services across Switzerland – from electrical engineering and photovoltaics to e-mobility, heating, building automation, ICT solutions, and security systems. Headquartered in Central Switzerland, the CKW Group employs around 2,000 people and plays a key role in shaping the country’s energy future.

As part of Axpo Group – Switzerland’s largest producer of renewable energy and a leading international energy company – CKW benefits from the expertise and innovation of a global player operating in more than 30 countries across Europe, North America, and Asia. Axpo specializes in energy trading, power production, and sustainable energy solutions, and operates one of Europe’s most diversified and climate-friendly energy portfolios.

The Challenge: Breaking Through Siloed Thinking and Static Budgeting

At CKW (Axpo Group), one of the marketing team’s primary goals was to grow the user base of their Smart Charging app – a digital solution that helps customers charge their electric vehicles more efficiently and sustainably. To support this objective, the team focused on increasing app downloads through a wide range of performance marketing campaigns. They were actively running ads across multiple platforms, including Meta, Google Ads, TikTok, and LinkedIn.

However, despite their multi-channel presence, campaign management remained fragmented. Each team focused on its own channel, with limited coordination or shared visibility across platforms. While the planning per channel was structured, there was no overarching framework to dynamically reallocate budgets based on real-time performance or shifting market conditions. As a result, it was difficult to measure the true impact of their campaigns and cross-channel optimization wasn’t feasible in the existing setup.

The limitations of siloed planning became increasingly apparent. It was clear to Laura Odermatt, digital marketing manager at CKW, and her team that this approach was holding them back from reaching their full performance potential. To unlock sustainable, efficient growth, a more holistic and dynamic approach was needed.

That’s when CKW turned to Nexoya.

First Steps: A Smooth Onboarding and the Start of a Guided Transformation

One of the key early challenges CKW faced was the lack of a unified view of campaign performance across the funnel. The team had to rely on multiple data sources, which made it difficult to align on a single source of truth and assess performance accurately. 

To address this, it was crucial to define the most effective setup – one that would enable the CKW marketing team to efficiently track and optimize cross-channel performance across the entire marketing funnel, with app downloads as the primary objective. During onboarding, Nexoya’s customer success manager worked closely with the CKW team to tailor the setup to their specific needs and ensure everything was in place for optimization.

The team initially decided to start with the optimization of three key channels: Meta, Google Ads, and TikTok. From day one, the CKW team received hands-on support and guidance to ensure their campaigns were set up in the most effective way to drive app downloads.

The Results: 22% Uplift in App Downloads and a Unified View Across Channels

Just a few months after implementing Nexoya, the CKW marketing team saw impressive results – most notably, a 22% increase in app downloads. Importantly, quality remained stable, with the deletion rate unchanged despite the growth. The team was excited to achieve such a strong performance boost in a short amount of time and could now easily showcase the impact of their efforts across departments.

“We were really impressed – a 22% uplift in app downloads within just three months.”

Laura Odermatt, digital marketing manager at CKW

But the improvements didn’t stop at performance. With Nexoya, the team finally had a complete view of their marketing activities in one place. Monitoring results, spotting trends, and measuring impact became faster, easier, and more actionable than ever before.

“What really made a difference for us was having all our data in one place. We can now follow performance across the entire funnel and use these insights to plan our next moves more effectively.”

Laura Odermatt, digital marketing manager at CKW

308% ROI Through Smarter, Automated Budget Allocation

One of the most impactful outcomes for CKW was the ability to achieve significantly higher returns – without increasing their performance marketing budget. Thanks to Nexoya’s automated, AI-driven budget allocation, the team reached an impressive 308% ROI by simply making smarter, data-backed decisions across channels.

“Achieving a 308% ROI without increasing our budget clearly showed the value of Nexoya’s cross-channel optimization. The holistic approach allowed us to invest more strategically, improve performance, and reach our goals more efficiently.”

Laura Odermatt, digital marketing manager at CKW

93% Prediction Accuracy and Growing Trust in AI

For the CKW team, one of the most encouraging insights was seeing just how accurate Nexoya’s AI-powered predictions were. The platform achieved an average 93% accuracy in forecasting app downloads, and around 90% accuracy across the entire funnel.

This level of precision made a strong impression. It gave the team added confidence in the platform’s forecasts and recommendations – not just for campaign optimization, but also for long-term planning.

“It was fascinating to see how the algorithm kept learning and becoming even more accurate. The high prediction accuracy really strengthened our trust in the tool.”

Laura Odermatt, digital marketing manager at CKW

Strategic Support and a Step Toward AI Transformation

Beyond the platform itself, Nexoya played a key role in supporting CKW’s broader marketing transformation. By helping improve performance tracking and offering strategic guidance, Nexoya empowered the team to make even more of their advertising efforts.

This collaboration helped spark a shift internally – laying the groundwork for a more data-driven, AI-enabled marketing approach that aligns with CKW’s forward-looking mindset.

Key Benefits for CKW (Axpo Group):

• 22% uplift in app downloads within the first few months
• 308% ROI achieved without increasing the performance marketing budget
• 93% prediction accuracy in app downloads and 90% across all funnel stages
• Automated budget allocation, enabling faster and more efficient campaign management
• Strategic support that helped kick-start an internal shift toward data-driven marketing and improved performance tracking

Future Outlook: New Channels, Scenario Modeling, Greater Impact

Following the success of the initial collaboration, the CKW marketing team decided to expand their advertising portfolio and bring additional channels into Nexoya’s optimization. They added Snapchat, DV360, LinkedIn, Outbrain, and Microsoft Ads, further strengthening their cross-channel strategy.

With this expansion, the team also began working with multiple cross-channel portfolios, each tailored to specific goals and product categories. This setup enabled more targeted optimization and provided an even more comprehensive view across different business areas.

In addition, CKW began using Nexoya’s scenario simulation feature for strategic budget planning. This tool allowed the team to simulate different investment strategies across the funnel – demonstrating the impact of upper-funnel investments and helping shift thinking away from a purely lower-funnel focus.

“We’re excited to continue optimizing with Nexoya! Not only do we get valuable insights into campaign performance, but we can now optimize on autopilot – saving time, reducing stress, and driving better results. It’s fantastic!”

Laura Odermatt, digital marketing manager at CKW