Oswald (Unilever Group) Achieves +7.5% Revenue Uplift with Cross-Channel Optimization

Short overview of Oswald

Part of the global Unilever Group since 2000, Oswald has been a trusted name in Swiss kitchens since 1951. The company has built a strong heritage rooted in Swiss quality, craftsmanship, and a passion for exceptional ingredients.

From its base in Steinhausen, Oswald continues to create beloved spice blends and culinary products that combine traditional flavors with modern innovation. The brand began expanding internationally in the 1960s, and today, Oswald offers a wide range of high-quality seasoning products across borders – delighting generations of food lovers at home and abroad.

The Challenge: Static Budgeting and a Siloed Approach to Campaign Management

As a digitally driven brand, Oswald’s primary goal was clear: maximize total revenue through effective e-commerce strategies. To reach this goal, the digital marketing team was running multiple campaigns across four key channels – Google, Microsoft Ads, Meta, and DV360 – with the support of their agency partner, Incubeta, on DV360.

However, as the number of channels and campaigns increased, so did the complexity. Each channel was managed separately, with its own reporting and fixed monthly budgets, making it hard to get a unified view of performance. Despite a clear strategy, the team was limited by a siloed setup:

• Budgets couldn’t be reallocated across channels
• Performance wasn’t evaluated holistically
• Cross-channel optimization wasn’t possible

This fragmentation made it increasingly difficult to track performance accurately, adjust budgets in real time, or make data-driven decisions across the full marketing mix.

André Buholzer, Performance Marketing Manager at Oswald, recognized that the team needed to break down these silos in order to unlock their full potential. The goal wasn’t just to grow revenue – it was to do so efficiently, without inflating ad spend unnecessarily.

That’s when he discovered Nexoya – a platform built to solve exactly these challenges.

Getting Started: A Smooth and Fast Onboarding Experience

Once the decision to work with Nexoya was made, the onboarding process began immediately – and moved quickly. Oswald’s marketing team, together with their agency Incubeta, collaborated closely with Nexoya to ensure a seamless setup.

The Nexoya team provided hands-on support from the start. After introducing the platform, they guided Oswald through the configuration of a tailored performance portfolio, aligning the setup precisely to the company’s needs. 

As part of the setup, increasing total revenue through cross-channel optimization was defined as the primary goal.

Tremendous Performance Gains: +7.5% Revenue Uplift and 300% ROI

Nexoya didn’t just help Oswald break down silos and enable cross-channel optimization – it also delivered measurable business impact from the very beginning.

In just the first few months, Oswald achieved a 7.5% uplift in total revenue, with a remarkable 300% return on investment. The team was thrilled to see such immediate value and excited by how easily they could now tap into the full potential of their marketing campaigns.

“Thanks to Nexoya, we achieved a 7.5% revenue uplift – an outstanding result! We didn’t just gain deeper insights into our data – we can now act on it and stay agile, which is essential in performance marketing.”

André Buholzer, Performance Marketing Manager at Oswald

All in One: Centralized Reporting & Cross-Channel Visibility

One of the biggest breakthroughs for the Oswald team was gaining a centralized view of their cross-channel performance. Instead of navigating siloed dashboards, they now had all their data in one place – making tracking, analyzing, and optimizing campaigns significantly easier.

With just a few clicks, the team could run year-over-year comparisons, custom time-frame analyses, and generate quick, meaningful insights – saving hours of manual reporting work.

“Nexoya helped us break down silos and became a trusted partner in reaching our main goal: revenue growth. The cross-channel view gave us better insights and made us more data-driven. It also made reporting much easier.”

André Buholzer, Performance Marketing Manager at Oswald

Prediction Accuracy: 93% for Revenue

A key differentiator for the Oswald team was Nexoya’s prediction accuracy score, which gave them full confidence in the platform’s recommendations.

Looking back at campaign performance, the team found that Nexoya’s predictions for revenue were impressively accurate – 93% prediction accuracy – reinforcing trust in the data and optimization suggestions.

Over time, as the algorithm continued learning from historical data and seasonal trends, the predictive capabilities improved further – offering even sharper insights.

Enriching Predictions with Context: Nexoya’s Events Feature

To further improve the accuracy and relevance of forecasts, Oswald adopted Nexoya’s Events feature, which allowed the team to integrate key business context – such as promotional campaigns, product launches, and public holidays – into the algorithm.

“With Events, we can finally factor in all key happenings – campaigns, promos, holidays – and understand performance fluctuations in context. It’s a game-changer.”

André Buholzer, Performance Marketing Manager at Oswald

Data-Driven Guidance & Strategic Transformation

Beyond the technology, what stood out to the Oswald team was the ongoing expert support from Nexoya’s Customer Success team. Through strategic guidance, the team learned how to extract value from their data and apply it to drive proactive, performance-based decisions.

As part of a campaign health check, Nexoya’s team identified untapped potential within Oswald’s portfolio – suggesting improvements to campaign structure that further enhanced the performance of the cross-channel setup.

Key benefits for Oswald at a Glance:

• +7.5% revenue uplift and 300% return on investment in just a few months
• Holistic cross-channel visibility and simplified, centralized reporting
• Remarkable 93% prediction accuracy for revenue forecasting
• Expert insights and proactive guidance from Nexoya’s Customer Success team
• Seamless, transparent collaboration across internal teams and agency partner

Future outlook: Scaling Success Through Data-Driven Planning

Following the strong results and smooth collaboration, the Oswald team is excited to deepen their partnership with Nexoya and explore even more advanced capabilities.

Next on the agenda: integrating Nexoya’s Scenario Simulation feature into the team’s monthly planning cycles. This will allow Oswald to test different budget allocation strategies in advance – bringing even more precision and foresight to their performance marketing.

Additionally, based on insights uncovered during the campaign health check, the team is working closely with Nexoya’s experts to refine their campaign setup, further unlocking untapped performance potential.

“We’re proud to have Nexoya as our performance marketing co-pilot. We’re more data-driven than ever – and the results speak for themselves. We’re excited to continue the collaboration.”

André Buholzer, Performance Marketing Manager at Oswald