Webinar - Generali Austria Leveraging MMM & AI for Budget Optimization Across Channels
In this webinar you will learn how Generali Austria is leveraging Media Mix Modeling & AI-Predictive Models to automatically adjust their budgets across 5+ media channels.
Schedule CallIn this Webinar you learn
Generali's Challenges with Google vs. Meta Attribution
Generali's approach from attribution issues > MMM > AI driven predictions
How Media Mix Modelling can be made actionable