10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read moreWhat you need to know about ethics in AI
Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
Online Advertising Trends in 2023
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
Online advertising: Seven Must-track KPIs for Google ads
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
All you need to know about CTR optimization
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
What KPIs are important to track at each stage of Customer Journey?
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
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