Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
The best articles every day.
Performance Marketing
Causal Impact Analysis as a Validation Method
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Read morePerformance Marketing
Campaign optimization: How to do it manually?
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
What you need to know about ethics in AI
Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
Get instant access to our
free library of resources
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars