New Facebook page update that can affect your marketing KPIs
Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read moreSeven key tactics for increasing your conversion rate
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
Performance Marketing
Campaign optimization: How to do it manually?
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
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