Followers – indicates the number of users who have chosen to follow a company’s profile on social media or content updates (e.g. in the form of Newsletters).
Depending on which platform you use, this metric has alternative names such as Subscribers (Youtube), Page Fans (Facebook), Newsletter subscriber (SAP), Friend Count (Twitter), and Follower Count (Twitter).
Reasons to track Followers
The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. The more followers your company has the broader the reach that you can get.
The larger follower base you have the larger outreach you get and, therefore, more potential customers you can acquire. This process can be easily represented in the nexoya tool using the Funnel feature.
How can tracking Followers help you to become more data-driven?
With nexoya you can easily track and compare number of followers your company has from each channel.
In order to be successful it is important to analyze your followers from time to time.
Most social media platforms provide analytic sections for business accounts, where you can analyze your audience’s demographics and their engagement with the content.
Analysis of your followers can help you to better understand your target audience and tailor your campaigns to your audience’s interests and needs.