Followers – indicates the number of users who have chosen to follow a company’s profile on social media or content updates (e.g. in the form of Newsletters). 

Depending on which platform you use, this metric has alternative names such as Subscribers (Youtube), Page Fans (Facebook), Newsletter subscriber (SAP), Friend Count (Twitter), and Follower Count (Twitter).

Update: Keep in mind that due to the recent Facebook page update, Page Fans and Page likes will be replaced with followers. Therefore, make sure to shift your focus from counting likes and page fans to page followers.

Reasons to track Followers

The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. The more followers your company has, the broader the reach that you can get.

The larger follower base you have, the larger outreach you get and, therefore, the more potential customers you can acquire. This process can be easily visualized in the nexoya tool using the Funnel feature.

How can tracking Followers help you to become more data-driven?

With nexoya you can easily track and compare the number of followers your company has for each channel. 

In order to be successful it is important to analyze your followers from time to time.

Most social media platforms provide analytics sections for business accounts, where you can analyze your audience’s demographics and their engagement with the content. 

Analysis of your followers can help you to better understand your target audience and tailor your campaigns to your audience’s interests and needs.

Download our free ebook to learn the fundamentals of data-drivenness with 17 marketing KPIs!

Additional information

  1. Analyze Your Fans and Followers
  2. How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
  3. How to Increase Number of Followers on LinkedIn

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✔ 17 Marketing KPIs explained
✔ How to choose the right KPIs for tracking
✔ Customer Journey & Marketing Funnel explained
✔ Common variations of KPIs and KPI formulas
✔ Tips on how to become more data-driven

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