Meet Nexoya at DMEXCO

Attribution is broken. GA4, Meta, TikTok, Gads and analytics/MTA dashboards all tell you different stories. Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more. In this session, you’ll learn how to: Cut through the attribution dilemma with an actionable regression-based approach. Activate your first-party data across walled gardens in a fully compliant way, no pixel/no cookies. Use AI to automatically shift budgets toward what truly drives incremental growth. We’ll share the data setup, process changes, stack architecture, and the results Generali achieved — so you can bring the same playbook back to your own organization.