Talk with Maurizio Miggiano: How Generali boosted conversions by +72.5% and became strategic partners with Nexoya

Summary of the Video:

Over the past five years, Generali Switzerland has partnered with Nexoya to transform their digital marketing and CRM efforts. By improving budget allocation, performance tracking, and team collaboration, Nexoya empowered Generali to make the most of their marketing investments.

In this testimonial, Maurizio Miggiano, Head of Digital Marketing and CRM, shares how the collaboration began, the challenges they faced, and the results achieved.

Key Benefits for Generali Switzerland:

• 72% increase in conversions
• Greater flexibility and agility in budget allocation
• More time to focus on strategy and campaign optimization
• Stable marketing performance and accurate long-term forecasting
• Ongoing innovation across digital marketing initiatives

Following the success of the initial collaboration, Generali continues to strengthen its marketing operations with Nexoya. By leveraging predictive analytics and automation, the team can make data-backed decisions faster and more effectively, ensuring continued growth and performance improvement.