In conversation with Christoph Rüppel: How DA Direkt went from data overload to award-winning AI marketing.

Summary of the Video:

DA Direkt, a digital-first, direct insurer and part of Zurich Group Germany, offering its insurance products entirely online. From car insurance to supplemental health and pet insurance, DA Direkt serves customers digitally at scale, making performance marketing a critical growth driver.

With campaigns running across Google Ads, Meta, Outbrain, Taboola and more, DA Direkt’s marketing setup had grown increasingly complex. This made it difficult to get a unified view of performance, compare results across channels, or dynamically reallocate budgets based on real incremental impact.

In this video testimonial, Christoph Rüppel, Head of Performance Marketing, explains how DA Direkt tackled these challenges with Nexoya, and how AI-driven budget optimization brought clarity, decision confidence, and measurable results to their performance marketing operations.

Key Benefits for DA Direkt:

• Holistic, cross-channel view of marketing performance in a single interface.
• Fully automated, AI-driven budget allocation across all channels.
• Measurable results validated through structured A/B testing within just three months.
• 96% prediction accuracy for confident and reliable budget decisions
• Recognized with an award at the Zurich Innovation Championship.

Watch the Full Story

How do you break down channel silos in performance marketing? How do you move from manual budget decisions to fully automated, AI-driven optimization? And how do you validate that the results are real?

Watch the full video testimonial with Christoph Rüppel to see how DA Direkt is redefining the way a digital-first insurer manages and optimizes its marketing performance with Nexoya.