The Attribution Breakthrough You’ve Been Waiting For

Integrated, privacy-safe, regression-model based attribution that delivers actionable insights – without pixels, without cookies!

Tired of every platform pixel claiming your conversion? Nexoya’s AI-powered Attribution gives you unbiased, actionable insights across all channels – no pixels, no waiting, no guesswork.

Book a 30-min Attribution Fix Session

Romina Knaus

Generali Österreich

“With Nexoya, we achieved 18.8% more leads with the new attribution method! No more guessing. Data-driven insights that actually drive performance – week after week.”

We know the challenge

Attribution dilemma

Tracking marketing performance has never been more difficult.

Every channel reports different numbers → decisions end up based on gut feeling
Platform pixels? Increasingly unreliable
Last-click attribution? Outdated in the age of social, AI and cross-channel journeys
Traditional MMM? Too slow – insights arrive months later and don’t fit daily campaign decisions
👉 61% of marketing experts are not satisfied with their attribution today (MMA
Global, Survey, 2024).

The result?
Conflicting ROAS, conversion values and lead numbers.
Outdated or non-actionable insights. Budgets wasted – often defaulting to over-invested low-funnel channels like SEA.

Watch Masterclass

From Attribution Chaos to Clear ROI

Nexoya’s Attribution replaces outdated methods with regular, regression-model based insights. By Leveraging the technology of regression based models, combined with weekly budget changes – which are an essential element of the Nexoya platform and act as mini-experiments to improve the attribution every day.

The result:

Ready for the world of zero-click. No more data chaos. Always up-to-date, full-funnel attribution you can trust – and apply directly to your weekly AI-driven cross-channel budget predictions and optimizations.

How it works

Connect your data

We aggregate channel data (Meta, Google, TikTok, CRM, etc.) and historical performance – no tracking required. 40+ integrations available.

Run regression-powered modeling

Our models create an attribution model tailored for your brand including the view-trough conversions. The model gets updated dynamically thanks to continouse budget adjustments and becomes better over time.

Receive campaign-level actionable insights weekly

Every week, you get updated, actionable budget and target recommendations for every campaign and across channels – directly applicable with on click.

Fix Your Attribution with Nexoya now!

Nexoya’s Attribution empowers your team to make proactive, data-backed decisions – without relying on broken tracking or outdated studies.
But this is only half the story.
Nexoya solves the attribution dilemma by combining attribution with AI predictions and automated budget and target changes – herewith the attribution signals get stronger than any other attribution model.

Move From Static and Complex Attribution to Dynamic and Actionable Attribution

Traditional Attribution
(MTA/MMM, Triangulation, Static and Manual)

Nexoya’s Attribution
(Dynamic and Actionable)

Data Basis

Tracking (Pixel/cookies) & historic data (MMM) combined with factors

Normalized & historic daily from platform & sales data statistically calculated

Update Frequency

Periodic, Quarterly / yearly combined with incomplete MTA

Continuous, weekly re-modeling with cross-channel mini-experiments

Granularity

Channel & tactic level

AdSet/Campaign level and mapped to media buying

Results

Insights into performance followed by manual optimization

Actionable budget optimization across all channels

Time-to-value

Long setup, heavy data needs, delayed results

Fast onboarding, optimization visible in weeks

Privacy

Sensitive to cookies/IDs & Signal loss

Privacy-robust, platform aggregates by design

Key Benefits for CMOs & Performance Leaders

Get unbiased, actionable insights with Nexoya Attribution.

Key Benefits

Unbiased & transparent

Get statistically validated revenue contribution by campaign tactic – no vendor bias.

Speed & efficiency

Get the first insights already within 4 weeks. No need to wait 6–9 months for traditional MMM studies which can never be applied in the actual operations team.

Dynamic & always-on

Your models update monthly. Optimizations happen weekly. Your budget stays aligned with real performance and is monitored 24/7.

Actually immediately actionable

Forget vague suggestions. Nexoya delivers concrete, campaign-level recommendations with the AI prediction engine of Nexoya, you can trust. Trusted by major industry leaders like Generali, Yuh & Vodafone.