In conversation with Franco Kölliker: How Oswald turned complexity into +7.5% revenue uplift

Summary of the Video:

Oswald, a proud member of the global Unilever Group family since 2000, has been shaping Swiss kitchens since 1951. From its headquarters in Steinhausen, the company blends tradition, premium ingredients, and modern innovation to deliver high-quality seasoning products enjoyed across generations.

Running campaigns across Google, Microsoft Ads, Meta, and DV360 with agency partner Incubeta, Oswald’s marketing setup had grown in complexity. Each channel operated in isolation with fixed budgets and separate reporting – limiting the team’s ability to reallocate spend dynamically, assess performance holistically, and optimize the full marketing mix based on total revenue impact.

In this video testimonial, Franco Kölliker, Head of Digital & eCommerce, shares how Oswald tackled these challenges with Nexoya and turned cross-channel complexity into measurable growth and a more strategic focus.

Key Benefits for Oswald:

• +7.5% revenue uplift and 300% return on investment in just a few months
• Holistic cross-channel visibility and simplified, centralized reporting
• Remarkable 93% prediction accuracy for revenue forecasting
• Expert insights and proactive guidance from Nexoya’s Customer Success team
• Seamless, transparent collaboration across internal teams and agency partner

Watch the Full Story

How do you break down silos in performance marketing? How do you move from static budgets to intelligent cross-channel optimization? And how do you drive measurable revenue growth without inflating spend? 

Watch the full video testimonial with Franco Kölliker to see how Oswald is scaling its e-commerce success with Nexoya.