We all know the challenge.
Multiple dashboards, inconsistent data, and fragmented customer journeys make it harder than ever to understand what truly drives performance.
At the same time, tracking signals are declining, last-click models miss the full journey, and traditional MMM cannot keep up with the speed modern marketing teams require.
The result? Decisions based on partial truth rather than real insight.
That’s why we’re so excited to introduce Nexoya Attribution, built to deliver unbiased, actionable clarity across every channel and empower your team to make proactive, data-backed decisions. No pixels, no waiting, no guesswork.
What is Nexoya’s Attribution?
Nexoya’s attribution replaces outdated approaches with modern regression-based modeling. It uses weekly budget shifts as micro-experiments, continuously refining model accuracy as you run campaigns.
What makes it different
- A single source of truth across all channels
- Clarity into what truly drives conversions
- Actionable insights at the campaign level
- Data that improves automatically through every optimization cycle
How it works
1. Connect your data
We integrate your Google, Meta, TikTok, Display, custom sales data and additional sources. No cookies or pixels required.
2. Continuous modeling
Monthly regression-based modeling uses weekly budget adjustments as ongoing micro-experiments, allowing the model to learn and improve accuracy continuously week after week.
3. Predict and optimize
The Nexoya algorithm provides concrete budget and target recommendations you can act on immediately.
Would you like to explore the new Attribution feature? Reach out to your Customer Success Manager to define the next steps.
New to the tool? Schedule a 30 minute attribution fix session with one of our experts.
🎥 See how Generali achieved +18.8% more online leads with Nexoya in our DMEXCO masterclass
It is time to move from data chaos to clarity you can trust.