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24-25 June 2025

Estrel Berlin Meet us at the booth #30 Hall 1

Meet Nexoya at K5 Berlin

We can’t wait to see you at K5. Don’t miss your chance to meet with one of our experts and learn firsthand how our AI-driven solutions can help you boost ROAS, lower CPL, and optimize your cross-channel campaigns.

Meet us at K5 Berlin

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Don’t Miss our Masterclasses

This year, we’re excited to host not one, but two exclusive masterclasses. Don’t miss out—reserve your spot now!

Masterclass 1

Marco Hochstrasser

Attribution dilemma: How MMM solves the chaos of GA4, Google Ads & Meta Pixel

Tuesday 24th June 3:30-4PM, MC29 Room 7

Tired of conflicting data from GA4, Google Ads, and Meta Pixel? In this masterclass, we’ll show how Marketing Mix Modeling (MMM) helps cut through the attribution chaos. Learn why traditional pixel-based tracking often misleads, and how MMM brings consistent, cross-channel insights for smarter budget planning and better ROAS/POAS decisions – with real-world examples from Yuh and Generali.
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Masterclass 2

Flavia Wagner

Flaschenpost: 24.1 % less ad spend, same profits: POAS, AI & scenario simulation in practice

Tuesday 24th June 4:15-4:45PM, MC39 Room 8

Rising CPCs and tougher competition squeezing your margins? Discover how Flaschenpost cut ad costs by 24.1% without sacrificing growth – using POAS-based optimization, AI-powered forecasting, and scenario simulations. This session walks you through the shift from ROAS to POAS, integrating returns and margin data, and using AI to allocate budgets across Google Ads, Meta & more for maximum efficiency.
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