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Will Marketers change their Web Analytic Software in 2021?

Learn more about Web analytics trends and key factors that every marketer should consider when choosing the provider. 

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This Web Analytics report includes:

Key factors that attract potential customers

Key factors that make users leave their Web Analytics providers

User satisfaction with the current Web Analytics software

Top liked features by users

Top features users are still missing

Web Analytics report is designed for:

  • Web analytics software users
  • Digital marketers who want to learn more about Web analytics trends
  • Researchers
  • Web analytics software providers
  • Customer success managers

Main takeaway

“This report provides an insightful overview of trends in the usage of Web Analytics software”

Douglas MacKevett, Head of MScBA Online Business and Marketing Lucerne University of Applied Science and Arts

Nowadays, Web analytics software such as Google Analytics is considered one of the essential tools for measuring business performance on your website.

With the help of Lucerne University of Applied Science and Art, nexoya conducted its own research to reveal the primary users’ expectations from Web Analytics software.

The study sheds light on the trends in Web analytics tools’ usage and reveals users’ expectations regarding these solutions.

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