Performance Marketing
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read moreIn this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
Performance Marketing
Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you.
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