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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read moreOKRs and KPIs: why do you need to track both? (Free Template)
In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
Seven Mistakes Most People Make When Tracking KPIs
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
The 14 Marketing Influencers you have to follow
Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]
15 Features your KPI Tool Should Have to Boost Your Efficiency
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
Five “Must-track” KPIs Every Marketer Should Know
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
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