Performance Marketing
Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read morePerformance Marketing
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
Performance Marketing
2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.
Performance Marketing
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Performance Marketing
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
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