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The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.

There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.

A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.