Press Release

Nexoya recognized by Zurich Innovation Championship for excellence in campaign optimization

Direct insurer DA Direkt, part of the Zurich Insurance Group, achieved a significant increase in online policy sales during the pilot phase using Nexoya’s marketing analytics platform.

Zurich and Berlin, October 21, 2025 – As part of the global innovation program Zurich Innovation Championship, Zurich Insurance Group collaborates with selected start-ups that undergo a rigorous selection process. The initiative aims to identify, validate, and scale innovative solutions worldwide. Founded in 2018, Nexoya has emerged as a pioneer in AI-driven performance marketing optimization. Nexoya was given the opportunity to demonstrate the effectiveness of its AI-based budget optimization for digital cross-channel campaigns in practice. The German online direct insurer DA Direkt, a subsidiary of Zurich Gruppe Deutschland, put the platform to the test – with impressive results: a substantial increase in digital policy conversions during the pilot phase. For this achievement, Nexoya was named EMEA winner of the 8th Zurich Innovation Championship 2025, held under this year’s theme “(em)powered by AI”.

DA Deutsche Allgemeine Versicherung, or DA Direkt, is a leading online direct insurer in Germany and part of the Zurich Gruppe Deutschland under the Zurich Insurance Group umbrella. Through data-driven online performance marketing across social media and search engines, combined with ongoing website optimization, DA Direkt continues to successfully acquire new customers. In addition to using AI in content marketing, the insurer aims to set new standards in performance campaign optimization and budget allocation with AI. To test this potential, DA Direkt ran a pilot using Nexoya’s solution.

AI-based cross-channel campaign optimization with Nexoya

Nexoya provides marketers with a platform that uses artificial intelligence to optimize digital cross-channel campaigns. The solution aggregates key performance metrics from various channels – such as Google, Meta, TikTok, and Microsoft ads in DA Direkt’s case – visualizes them clearly, and continuously monitors performance. Based on this data and using predictive analytics, Nexoya automatically optimizes campaign budgets.

This relieves marketing teams from repetitive operational tasks, enables data-driven decision-making, and helps reduce marketing costs. Nexoya processes only non-personalized data, all securely stored in certified Swiss data centers.

DA Direkt achieves significant increase in digital insurance policies during pilot phase with Nexoya

Using Nexoya’s platform, DA Direkt achieved an impressive uplift in digital policy sales while maintaining a stable budget, resulting in a clear ROI within just two months. The marketing team benefited from unified reporting, automated AI-driven budget allocation across channels, and simplified budget planning with simulation capabilities. Christoph Rüppel, Head of Performance Marketing at DA Direkt, commented: “Thanks to Nexoya’s AI platform, we achieved a significant uplift in sales during a very short pilot phase – a truly fascinating result we wouldn’t have thought possible.”

Next step: Global rollout opportunity

As part of the Scale phase of the Zurich Innovation Championship, Nexoya now has the opportunity to roll out its solution across multiple markets and business units of the Zurich Insurance Group. Marco Hochstrasser, Co-Founder and CEO of Nexoya, added: “Winning the Zurich Innovation Championship demonstrates Zurich’s strong commitment to advancing AI in marketing. The speed at which the teams from DA Direkt and Zurich implemented and scaled new technologies is remarkable. This is an outstanding showcase of data-driven marketing in the insurance industry. With our newly launched Attribution extension, we are setting the next milestone: for the first time, digital advertising can be truly measurable – without cookies, pixels, or any personally identifiable data. This is a real breakthrough for marketing teams aiming to manage their campaigns in a data-driven and future-proof way.”

Further information

Zurich Innovation Championship:
www.zurich.com/campaigns/zic  

Nexoya’s new “Attribution” feature:
www.nexoya.com/attribution 

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About Nexoya

The marketing analytics company Nexoya Ltd., based in Zurich, Berlin, and Milan, has been providing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in a user-friendly and data protection-compliant manner. Based on machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: To do this, the solution aggregates key figures from various channels such as Google Ads, Meta, or LinkedIn, presents them clearly, and monitors the key figures. Based on the data collected and using artificial intelligence (predictive analytics), Nexoya then optimizes campaign budgets. The solution thus relieves marketing teams of routine operational tasks, simplifies automated, data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data, which is stored in certified Swiss data centers. Its customers include well-known companies such as Yuh, Generali, Swisscom, and Zürcher Kantonalbank (ZKB) in Switzerland, Magix Software, Yello Strom, and bike-components in Germany, and Vodafone, Italo, Ita Airways, Facile, and Scholl in Italy. www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 54909240
E-Mail: press@nexoya.com