Copilot for budget planning: Vodafone’s approach for a AI-driven performance strategy

You’ll learn

  • Vodafone’s Data-Driven Marketing: how Vodafone uses performance-driven marketing strategies and data for budget planning.
  • Digital Advertising in Italy: Vodafone Italy’s approach to managing all digital advertising and the significance of data in their marketing efforts.
  • Collaboration with Nexoya: Vodafone is working with Nexoya to optimize marketing budgets through AI data-driven strategies.