Press Release

DMEXCO: Generali Solves the Attribution Dilemma – with Nexoya’s AI-Powered Co-Pilot

At DMEXCO, Nexoya and its client Generali Austria will showcase how attribution for digital omnichannel campaigns can be achieved without traditional tracking methods. Visitors can meet the Nexoya team in Hall 7.1, Stand A012.

Zurich, August 11, 2025 – Nexoya, provider of an AI-powered platform for the analysis and optimization of cross-channel digital marketing campaigns, will present the latest features and capabilities of its platform at this year’s DMEXCO. In a joint masterclass, Generali and Nexoya will demonstrate the results achievable by combining attribution, AI-based budget optimization, and simulations. The insurance company will explain how it uses its own data to create a reliable decision-making basis for cross-channel budget allocation – without conflicting attribution values from different platforms. The masterclass will take place on September 17 at 2:30 p.m. in Room 7A.

Evaluating advertising measures – known as attribution – has become increasingly uncertain. Privacy regulations and technical restrictions are reducing the availability of cookies, leaving performance marketers without critical data for analysis and planning. At the same time, contradictions arise across platforms: providers such as Meta, TikTok, Google, or Adobe deliver varying results. Existing attribution models rely heavily on clicks, making it increasingly difficult for marketing teams to make well-informed decisions and manage budgets efficiently.

Combining Attribution via Regression Models with Automated AI-Based Forecast Budgets

Nexoya addresses this challenge with a modern, regression-based modeling approach. Historical campaign data is analyzed to reveal the actual impact of individual channels – without personal tracking or pixels. Combined with Nexoya’s AI-driven budget allocation, these insights can be applied directly to campaign management. This hybrid solution overcomes common obstacles such as lack of transparency, high complexity, and delays. It provides reliable decision-making foundations and makes data-driven optimization practical for everyday performance marketing – even for medium-sized brands.

Marco Hochstrasser, Co-Founder and CEO of Nexoya:
”We don’t just provide our customers with an analytics tool – we offer a true co-pilot that delivers results and intelligent suggestions, and implements them directly in their systems. This allows marketing teams to steer their cross-channel campaigns with a solid data foundation and well-informed, forward-looking budget decisions through today’s rapidly changing advertising landscape.”

Masterclass with Generali Austria
GA4, platform dashboards, and pixels continue to compete over ROI. Generali Austria has ended the debate and started reallocating budgets – through attribution using regression models combined with AI-powered, predictive budget automation. In this customer-led session, participants will learn about the challenges Generali faced and how the company solved the attribution dilemma by using its first-party data to create a fast, digital-first “performance truth” across walled gardens. Generali will also share insights into its automation of budget planning and allocation, and demonstrate continuous budget optimization toward incremental impact. The masterclass will explain which data is required, as well as the organizational and process changes needed.

Speakers:
Romina Knaus, Digital Media Manager, Generali Austria

Marco Hochstrasser, Co-Founder & CEO, Nexoya

September 17, 2025, at 2:30 p.m.
Masterclass Room 7A, World of Commerce

DMEXCO 2025
September 17–18
Messeplatz 1
50679 Cologne
dmexco.com

Visitors can meet the Nexoya team in Hall 7.1, Stand A012.

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About Nexoya

Founded in 2018 and based in Zurich and Berlin, Nexoya Ltd. specializes in automated marketing analytics for medium-sized and large enterprises – offering a user-friendly and privacy-compliant solution. The SaaS platform nexoya Marketing Analytics uses machine learning to optimize multi-channel marketing campaigns. It aggregates key performance metrics from various platforms such as Google Ads, Meta, and LinkedIn, visualizes them clearly, and continuously monitors campaign performance. Based on this data and leveraging artificial intelligence (predictive analytics), Nexoya optimizes campaign budgets – relieving marketing teams of operational routine tasks, simplifying automated, data-driven decision-making, and reducing marketing costs by up to 30%. Nexoya exclusively processes non-personalized data, stored in certified data centers in Switzerland. Clients include well-known companies such as Yuh, Generali, Swisscom, and Zürcher Kantonalbank (ZKB) in Switzerland, as well as Magix Software, Yello Strom, and bike-components in Germany. www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 54909240
E-Mail: press@nexoya.com