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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

Strategy

What an Integrated Marketing Strategy is, and how AI can help

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

Strategy

Create your Marketing Funnel with these easy steps (Template)

There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.

Strategy

Why a marketing funnel is important and where AI can help

A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

Strategy

How to apply “One Metric That Matters” concept in Marketing

OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.

Strategy

Benefits of Business and Marketing Intelligence (Part 2)

In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:

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Marketing ROI Optimization

What an Integrated Marketing Strategy is, and how AI can help

Create your Marketing Funnel with these easy steps (Template)

Why a marketing funnel is important and where AI can help

How to apply “One Metric That Matters” concept in Marketing

Benefits of Business and Marketing Intelligence (Part 2)

Get instant access to ourfree library of resources

Get instant access to our
free library of resources