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Predictive Analytics

Strategy

5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers

Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.

Predictive Analytics

5 Benefits of KPIs Tracking with Anomaly Detection

Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient.

Predictive Analytics

Marketing KPI tracking with Anomaly Detection

Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.

Predictive Analytics

How can you benefit from correlation analysis in marketing?

Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.

Predictive Analytics

8 benefits of Predictive Analytics in Marketing (infographic)

Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.

Predictive Analytics

The process of building an AI model

In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

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