In the fast-paced world of performance marketing, agility isn’t just an asset—it’s essential. We know the pain points: the complexities of traditional budgeting tools, the struggle with cumbersome spreadsheets, and the endless adjustments to get things just right. And then, just when things seem set, the CMO steps in, suggesting an additional $10k to the budget.

Imagine the relief of no longer wrestling with clunky spreadsheets and constant budget tweaks.

Nexoya is here to simplify your approach to marketing budget planning.

We’ve been working on  a more streamlined and powerful Budget screen for you. Today, we’re thrilled to unveil the revamped Budget screen — designed for a smoother and more efficient budget planning experience.

What’s new:

Flexibility at its Best

Every business has its rhythms. From festive surges to calm off-peak moments, Nexoya empowers you to tailor your budgets seamlessly.

Here’s how:

Prepping for the high season? Just amplify your budget with a fresh budget position, define the duration, label it, and you’re set! Your budget for the span increases, and the pace auto-aligns with your budgeting blueprint. Streamline budgets for distinct projects, so they stay tuned to the pulse of your business.

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Instant Insights on Ad Spend

Avoid budget pitfalls that could jeopardize your marketing strategy or let opportunities slip through. Our newest feature allows you to instantly monitor your expenditure, ensuring you’re consistently informed and steering your portfolio.

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Unified Channel Overview

View your ad expenditures per channel with just a few clicks.

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Effortless Budget Distribution

Simply insert your budget and let Nexoya distribute it across all your campaigns, ensuring you harness maximum potential without the manual hassle.

Introducing New Status Options

To simplify the management of your budget items, we’ve introduced three new statuses:

  • Past: for budget items whose time duration has already ended.
  • Active: for currently active budget items.
  • Future: for budget items with time frames in the future, which have not yet started.

Adjusting Your Budget Made Simple

Unexpected change of plans? No problem! You can easily modify your budget items whenever needed.

Here’s how to edit your budget item:

  • Navigate to the three dots located on the right side of the budget item you wish to adjust.
  • Select “Edit” and update the details: name, timeframe, and budget. Please note that you cannot allocate more budget than the total planned for this portfolio.
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💡Note: Keep in mind that budget adjustments are only applicable to items with “Active” or “Future” statuses. Past budgets cannot be modified.

Eager to try it out? Go ahead and profit from the full potential of these new features.

Stay ahead, budget wisely, and experience the difference with Nexoya.

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