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From Data Overload to Significant Growth: How DA Direkt, part of Zurich Insurance, boosted Performance Marketing with AI

Webinar DA Direkt Cover

Discover how DA Direkt:

  • Successfully integrated AI into existing marketing workflows seamlessly and in record time

  • Improved cross-channel synergy and increased efficiency across the funnel

  • Turned data overload into actionable insights through AI-driven optimization


    Feeling the pressure to deliver results fast?


    Performance marketing in insurance is becoming increasingly complex – with rising acquisition costs, fragmented data, and manual optimization slowing growth.
    DA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges – until they transformed their approach with AI. 

    The result? A significant sales uplift in just three months.

    Our Experts

    Christoph Rüppel  is the Head of Performance Marketing at DA Direkt (Zurich Insurance), where he leads data-driven acquisition strategies and drives the evolution of performance marketing through automation and AI.

    Stephan Lindau  is Account Manager at Nexoya, specializing in helping brands navigate complex marketing landscapes through data-driven decision-making. Having worked at Google, he has a strong background in digital marketing strategy and customer consulting, Stephan empowers clients to unlock the full potential of AI-powered performance optimization.

    FAQ

    • In which language will the Webinar be held?

      The session is in English.

    • How long is the Webinar?

      The webinar last 45 minutes, including a live Q&A session.

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