Performance Marketing
Zukunft der Marketing-Attributionsmodellierung
Wie sieht die Zukunft der Marketing-Attribution aus? Ihr kompletter Guide zur Modellierung der Marketing-Attribution.
Täglich die besten Artikel.
Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read moreStrategie
Interview mit den Gründern zum 4-jährigen Jubiläum
In diesem Blog haben wir den Nexoya-Gründern zehn Fragen gewidmet, in denen sie über die Idee, das Produkt, die Umsetzung und die Zukunftspläne berichten!
Performance Marketing
How to Increase your Ad Campaign ROAS
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
Performance Marketing
7 Marketing Automations in Online-Advertising
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
Performance Marketing
20 tools every performance marketer should know in 2023
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Performance Marketing
Ihr Spickzettel für Online-Werbung: Alle Gebotsstrategien an einem Ort
Sind Sie bereit, Ihre Online-Werbung zu optimieren? In diesem Spickzettel finden Sie alle Gebotsstrategien an einem Ort beschrieben!
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