Press Release

Technological breakthrough in marketing attribution: With Nexoya’s new “Attribution” feature, Generali achieves over 18% more online leads

The new Attribution feature enables finely tuned, cross-channel campaign optimization without relying on cookies or pixels. Around 200 marketing professionals attended DMEXCO to learn how Generali Austria is putting it into practice.

Zurich and Berlin, October 15, 2025 – Since its founding in 2018, Nexoya has been a pioneer in AI-driven performance marketing solutions. With its latest feature, the SaaS company has now solved one of the industry’s biggest challenges: the attribution dilemma. The new privacy-compliant “Attribution” functionality overcomes the limitations of cookie- and pixel-based analytics, enabling more accurate planning and optimization of advertising budgets across all marketing channels. This innovative functionality is based on a regression model: by analyzing historical time series data, updated monthly, the system can statistically reconstruct the real impact of each channel – without relying on cookies or pixels. Weekly automated experiments further refine the regression, representing a completely new approach. Among the first success stories is Generali Austria, which increased its measured online leads in the CRM by 18.8 percent within just a few months. The strong interest from nearly 200 participants during Nexoya and Generali’s joint masterclass at DMEXCO 2025 demonstrates the relevance of this breakthrough.

Measuring the true effectiveness of advertising campaigns – known as attribution – is becoming increasingly difficult. With growing technical and regulatory restrictions on cookies, marketing teams lack crucial data, while platforms such as Meta, TikTok, and Google often deliver contradictory results. Traditional attribution models no longer provide reliable insights for data-driven decision-making or efficient budget allocation. To tackle these challenges, Nexoya developed “Attribution”, a new feature for its AI-based platform that delivers actionable, real-time insights. Each week, customers receive updated, one-click budget and goal recommendations for all campaigns across all channels.

Roger Gatti, VP of Product and Marketing at Nexoya, explains: “Marketing teams today face fragmented and often unreliable data. According to the MMA Global 2025 survey, more than 61 percent of marketers no longer trust their attribution metrics. With this new Attribution feature, Nexoya provides an innovative and transparent tool that simplifies daily decision-making for CMOs and opens new opportunities for growth and competitiveness.” This new feature, powered by AI and machine learning, significantly boosts campaign performance. Marketing teams are empowered to make more informed and precise decisions – even in complex or unexpected situations. That’s because they’re supported by a comprehensive view that considers the real-world context of campaigns, both for performance forecasting and optimization.

Achieving more than 18 percent increase in online leads in practice

The potential of Nexoya’s new feature has already been proven in practice. Generali Austria, alongside Yuh, was one of the first clients to adopt the solution. At this year’s DMEXCO, Generali Austria and Nexoya demonstrated how combining Attribution with AI-based budget optimization and simulation can significantly improve digital advertising performance.

Romina Knaus, Digital Media Manager at Generali Austria, says: “With Nexoya, we generated 18.8 percent more online leads thanks to the innovative Attribution method. Nexoya’s data-driven insights eliminate guesswork and help us improve performance. We see Nexoya as a trusted partner driving innovation.”

Marco Hochstrasser, Co-founder and CEO of Nexoya, adds: “We’ve poured our hearts into this development. What we’re launching is not just another attribution tool – it’s a true paradigm shift. For the first time, we’re combining statistical attribution with weekly mini-experiments that directly optimize budgets and bids across more than 40 platforms. This interaction changes everything: marketing teams don’t just get numbers – they get a co-pilot that continuously learns, acts immediately, and invests budgets where they truly have impact. We’re convinced this will change the market.”

More information

Nexoya’s new “Attribution” feature:
https://www.nexoya.com/attribution/ 

Recording of the DMEXCO masterclass by Nexoya and Generali Austria:
https://l.nexoya.com/hhbpy7nh

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About Nexoya

The marketing analytics company Nexoya Ltd., based in Zurich, Berlin, and Milan, has been providing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in a user-friendly and data protection-compliant manner. Based on machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: To do this, the solution aggregates key figures from various channels such as Google Ads, Meta, or LinkedIn, presents them clearly, and monitors the key figures. Based on the data collected and using artificial intelligence (predictive analytics), Nexoya then optimizes campaign budgets. The solution thus relieves marketing teams of routine operational tasks, simplifies automated, data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data, which is stored in certified Swiss data centers. Its customers include well-known companies such as Yuh, Generali, Swisscom, and Zürcher Kantonalbank (ZKB) in Switzerland, Magix Software, Yello Strom, and bike-components in Germany, and Vodafone, Italo, Ita Airways, Facile, and Scholl in Italy. www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 54909240
E-Mail: press@nexoya.com