Press release

Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning

The marketing analytics platform now takes specific events into account, enabling performance marketers to make smarter predictions. A masterclass showcases the practical application of this feature using the case of online wine retailer Flaschenpost.

Zurich and Berlin, 18 June 2025 – Nexoya Ltd. offers advertisers a SaaS platform that uses artificial intelligence to optimize digital multi-channel campaigns with data from more than 40 channels. At this year’s K5 e-commerce conference, the company is presenting a new feature: “Events”. This latest development enables Nexoya users to incorporate internal and external events into their campaign planning – ensuring smarter budget allocation and more accurate forecasting. Marketing teams can now add all factors that influence campaign performance. These can be product launches and promotions, holidays or competitor activity. Such events often lead to significant fluctuations in campaign results and are essential for the full context of campaigns. Nevertheless, they are not taken into account by the solutions currently available on the market. Nexoya will offer practical insights into the performance of its AI-based marketing analytics platform in two masterclasses at the K5 conference on June 24: “Attribution Dilemma: How MMM Solves the Chaos of GA4, Google Ads & Meta Pixel” and “Flaschenpost: 24% Less Ad Spend, Same Profits: POAS, Events, AI and Scenario Simulation in Practice”. Visitors can find the Nexoya team on June 24 and 25, 2025 in Expo Hall 1, Booth #30.

Digital marketing performance is influenced by a variety of internal and external events – both positive and negative. These include promotions such as Black Friday, TV campaigns and digital outdoor advertising (DOOH), new product launches, brand awareness initiatives, price changes, external influences such as economic changes, holidays, competitor activity and even technical glitches and outages. Although they are critical to the performance of advertising campaigns, these factors are rarely factored into campaign optimization. Marketing analytics solutions have not been able to incorporate such data into their analysis and forecasting. As a result, performance marketing teams lacked crucial context.

Context-aware decisions and complete visibility

Nexoya’s solution now integrates events as input into its AI model.
When performance marketing teams incorporate these events into their planning, it leads to accurate, context-aware predictions. With this functionality – currently unique in the market – Nexoya’s platform leverages historical trends of similar events. The model learns from past patterns and uses these insights to improve future forecasts, especially in recurring or comparable scenarios.

This new feature, powered by AI and machine learning, significantly boosts campaign performance. Marketing teams are empowered to make more informed and precise decisions – even in complex or unexpected situations. That’s because they’re supported by a comprehensive view that considers the real-world context of campaigns, both for performance forecasting and optimization.

Roger Gatti, VP of Product and Marketing at Nexoya, explains: “The new ‘Events’ feature is a major milestone for the Nexoya platform. It enables our AI-driven tool to learn from the historical performance of similar events and incorporate that knowledge into future predictions. This greatly improves the accuracy of analysis, budget allocation, and scenario simulations. Marketers can now provide the algorithm with more context, resulting in highly accurate, business-specific forecasts.”

André Buholzer, Performance Marketing Manager at Oswald Nahrungsmittel GmbH, part of the Unilever Group, comments: “With this new functionality, we can finally factor in all key events like advertising activities, promotional campaigns, or public holidays – and interpret performance fluctuations correctly, thanks to a complete and realistic context. It’s a real breakthrough.”

Paolo Pizzolon, Head of Digital at Scholl Shoes, adds: “The Events feature gives us complete visibility. We can now integrate important promotions and campaigns into our data, allowing for even more accurate predictions than before.”

Masterclasses showcase practical application 

As part of the K5 Conference, Nexoya offers hands-on insights into the performance of its AI-powered marketing analytics platform and the new Events feature.

Masterclass 1: “Flaschenpost: 24% less ad spend, same profit – POAS, events, AI and scenario simulation in practice”

Rising CPCs and tougher competition are putting pressure on margins. In this masterclass, Flavia Wagner, VP Operations at Nexoya, will demonstrate how Switzerland’s largest online wine retailer, Flaschenpost Services AG, reduced its advertising costs by 26% – without sacrificing growth or profit – thanks to POAS-based optimization, event integration, AI-powered forecasting, and scenario simulation.

Step by step, the session will show how shifting from ROAS to POAS, integrating return and margin data, and applying AI-driven budget allocation across Google Ads, Meta, and other platforms maximized the value of every euro.

June 24, 2025, 4:15 – 4:45 PM, MC39, Room 8

app.k5.de/newfront/sessions/1718

Masterclass 2: “The Attribution Dilemma: How MMM solves the chaos of GA4, Google Ads, and Meta Pixel”
Conflicting numbers from Google Analytics 4, Google Ads, and the Meta Pixel? In this masterclass, Marco Hochstrasser, CEO and Co-Founder of Nexoya, will demonstrate how Marketing Mix Modeling (MMM) can be used today to resolve the attribution mess.

The session explores the dilemma of inconsistent attribution between Multi-Touch Attribution (MTA, e.g. GA4 reports) and platform tracking, explaining why conventional pixel data often misleads. Marco Hochstrasser dives into the differences between media mix modeling and marketing mix modeling and shows how to apply these approaches across channels in real-world campaigns.

The result: consistent data, budget planning with a clear ROAS/POAS focus, and well-informed decisions. Includes practical examples from neobank Yuh and Generali.

June 24, 2025, 3:30 – 4:00 PM, MC29, Room 7

app.k5.de/newfront/sessions/1717

K5 E-Commerce Conference
June 24 – 25, 2025
Estrel Hotel Berlin
Sonnenallee 225
12057 Berlin

Visitors can find the Nexoya team in Expo Hall 1, Booth #30.

Further information

www.nexoya.com/k5-berlin-2025/ www.nexoya.com/de/help/intelligentere-und-praezisere-prognosen-mit-dem-events-feature/

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About Nexoya

Founded in 2018 and based in Zurich and Berlin, Nexoya Ltd. specializes in automated marketing analytics for medium-sized and large enterprises – offering a user-friendly and privacy-compliant solution. The SaaS platform nexoya Marketing Analytics uses machine learning to optimize multi-channel marketing campaigns. It aggregates key performance metrics from various platforms such as Google Ads, Meta, and LinkedIn, visualizes them clearly, and continuously monitors campaign performance. Based on this data and leveraging artificial intelligence (predictive analytics), Nexoya optimizes campaign budgets – relieving marketing teams of operational routine tasks, simplifying automated, data-driven decision-making, and reducing marketing costs by up to 30%. Nexoya exclusively processes non-personalized data, stored in certified data centers in Switzerland. Clients include well-known companies such as Yuh, Generali, Swisscom, and Zürcher Kantonalbank (ZKB) in Switzerland, as well as Magix Software, Yello Strom, and bike-components in Germany. www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 54909240
E-Mail: press@nexoya.com