Press Release

Score! Conference: Oswald Achieves +7.5% Revenue Growth and 300% ROI with AI in Performance Marketing

Nexoya and Oswald Nahrungsmittel, part of Unilever, demonstrate how artificial intelligence enables agile, data-driven budget management and optimization for cross-channel digital campaigns / Masterclass on May 20, 2026

Zurich and Berlin, May 4, 2026 – Since 2018, Nexoya has been helping its clients analyze and optimize cross-channel digital advertising campaigns. At this year’s retail and e-commerce conference Score! in Zurich, Nexoya showcases the potential of its platform with a real-world case study: Oswald Nahrungsmittel GmbH demonstrates how AI-based campaign optimization enables smarter decisions in digital marketing. Under the title “+7.5% Revenue Growth Through AI: How Oswald Rethought Its Media Investments,” the company shares practical insights and experiences. The Masterclass will take place on May 20, 2026, from 3:45 to 4:30 PM at StageOne Event & Convention Hall Zurich, Room 3.

E-commerce companies invest heavily to remain competitive in an increasingly technology-driven market. At the same time, they are under pressure to use resources efficiently and deliver a compelling customer experience. Rising costs, an uncertain and fragmented data landscape, and an ever-growing number of channels are pushing traditional performance optimization to its limits. It is too slow and often trapped in channel silos. Decisions are based on static reports, while markets, competition, and demand evolve dynamically. The attribution dilemma compounds the problem: platforms measure within their own logic and tend to overstate their contribution. Different calculation methods yield contradictory results, while true incrementality remains unclear. The result: budgets are distributed, but not managed based on actual impact.

Oswald bets on AI-driven orchestration of all performance data

Against this backdrop, Oswald has fundamentally restructured its performance marketing approach. The company has moved away from retrospective analysis and manual adjustments toward continuous, AI-driven budget orchestration. Franco Kölliker, Head of Digital and E-Commerce at Oswald, specializes in guiding brands through complex commerce and marketing landscapes using data-driven decision-making. He explains: “The key realization was that isolated platform data does not provide a consistent, holistic view of the performance of the entire media mix. This makes efficient budget allocation difficult. With Nexoya, we can analyze the performance of all channels centrally in one place and react in real time. This gives us full transparency across the entire media mix and enables dynamic, data-driven budget optimization. Achieving this level of speed and oversight manually is no longer feasible, which made the shift to AI-powered budget orchestration the logical next step for an efficient and effective media approach.”

In their presentation, Franco Kölliker and Stephan Lindau, Account Manager at Nexoya, will explain how Oswald’s team was able to demonstrate true incrementality through automated weekly budget adjustments. They will also show how AI has become a co-pilot in daily campaign decision-making. The result: 7.5% revenue growth and 300% ROI. Stephan Lindau adds: “For us, Score! is one of the most exciting platforms in the Swiss marketing ecosystem, as it brings together strategy, technology, and hands-on e-commerce practice. Its focus on real cases rather than theoretical models is particularly valuable – that’s where the most relevant discussions happen. I’m especially looking forward to demonstrating in our masterclass, together with Oswald, how measurable business impact is created when marketing, data, and AI truly work together.”

Nexoya brings clarity to data

Tracking and analyzing data is becoming increasingly challenging, particularly in cross-channel performance marketing. Every platform reports differently, and there is no unified “single source of truth.” In addition to cross-channel optimization, Nexoya now supports performance marketers in addressing this challenge through regression-based attribution, helping bring greater clarity to their data.

Marco Hochstrasser, Co-Founder and CEO of Nexoya, emphasizes: “What Oswald is demonstrating is a prime example of the future of performance marketing. Franco Kölliker and his team have consistently transitioned from manual campaign management to AI-driven budget orchestration – achieving 7.5% revenue growth and 300% ROI. This is exactly why we built Nexoya’s AI: to enable marketing teams to attribute and manage budgets based on actual impact, fully automated end-to-end.”

The Speakers:

Franco Kölliker is Head of Digital and E-Commerce at Oswald, specializing in guiding brands through complex commerce and marketing landscapes with data-driven decision-making. With his team, he oversees the development of digital platforms, the webshop, content and design, UX, social media, performance marketing, and CRM & data. He brings experience from retail and start-up commerce, complemented by his work as a consultant for digitalization and strategy. His focus: connecting technology, creativity, and performance to generate measurable growth across the entire customer journey.

Stephan Lindau is Account Manager at Nexoya, specializing in helping advertisers navigate complex marketing landscapes through data-driven decision-making. His background at Google has given him a strong foundation in digital marketing strategy and client consulting. Stephan Lindau empowers his clients to unlock the full potential of AI-driven performance optimization.

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About Nexoya

The marketing analytics company Nexoya Ltd., based in Zurich, Berlin, and Milan, has been providing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in a user-friendly and data protection-compliant manner. Based on machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: To do this, the solution aggregates key figures from various channels such as Google Ads, Meta, or LinkedIn, presents them clearly, and monitors the key figures. Based on the data collected and using artificial intelligence (predictive analytics), Nexoya then optimizes campaign budgets. The solution thus relieves marketing teams of routine operational tasks, simplifies automated, data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data, which is stored in certified Swiss data centers. Its customers include well-known companies such as Yuh, Generali, Swisscom, and Zürcher Kantonalbank (ZKB) in Switzerland, DA Direkt and Enercity in Germany, and Italo Treno, Facile, and Scholl in Italy. www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 54909240
E-Mail: press@nexoya.com