How to assess where your media setup stands today
How to strengthen top- and mid-funnel measurement
How to optimize budgets across channels and campaigns
How to use forecasts and trend signals to decide before results land
How do you know where your next media euro will really drive incremental growth?
Christoph Rüppel, Head of Performance Marketing at DA Direkt / Zurich Insurance, and Marco Hochstrasser, Co-Founder & CEO of Nexoya, reveal the playbook behind 800% ROI in just 3 months.
Learn how to assess where your media setup stands today and move step by step from fragmented attribution to AI-driven optimization: optimize budgets across channels and campaigns, and use forecasts & trend signals to make decisions before results land.
Walk away with a simple maturity check: where you are today, what to fix first, and when you’re ready to let AI take over more media decisions. Plus: what changes next when AI agents enter the loop.
An award-winning Zurich Innovation Championship case, with lessons you can apply to your own media setup.
Christoph Rüppel, Head of Performance Marketing at DA Direkt .
Marco Hochstrasser, Co-Founder & CEO at Nexoya.
In which language will the masterclass be held?
This session is in German, but has English subtitles.
How long does this session last?
The session lasts about 17 minutes.